I’ve spent my career inside complex systems where decisions compound quickly, incentives are rarely aligned, and context determines whether ideas survive.

I started in public affairs and strategic communications, working on policy, crisis management, and stakeholder engagement across institutional and high-stakes environments. That experience shaped how I think: systems before solutions, consequences beyond first-order effects, and trust as a prerequisite for progress.

I later moved into fintech and insurtech operations, where outcomes are immediate and unforgiving. I led go-to-market and revenue efforts across African markets, working closely with product, partnerships, regulators, and distribution networks. This is where pattern recognition met execution—where assumptions were tested against behavior, incentives, and constraints.

Alongside this, I built publishing and ecosystem initiatives, writing and convening across culture, economics, and innovation. These weren’t side projects; they were ways to stay close to how narratives form, how communities organize meaning, and how ideas travel—or stall.

More recently, my work in health and wellbeing, including training as a doula, reinforced a core belief that now underpins everything I do: care and trust are not soft values; they are functional infrastructure.